Web Design
A website doesn't have to be broken to be losing you business. Most of the time it's a handful of quiet problems that add up: a slightly slower load time here, an unclear call to action there. Here's what to actually check.
Most of your visitors are on a phone, often on a mediocre connection. If your site takes more than a few seconds to load, a real percentage of visitors are gone before they see anything. Test your own site on your phone, not just a fast office computer.
If a visitor has to hunt for your phone number or figure out how to actually contact you, most of them won't bother. Every page should make the next step obvious: call, book, or get a quote, stated clearly and repeated more than once on longer pages.
An outdated design signals an outdated business, fairly or not. So does a copyright year in the footer that's several years behind, or services listed that you no longer offer. Small details like this quietly erode trust before a visitor even reads your copy.
Real reviews, real photos of actual work, and a real address and phone number all build trust fast. A site with none of that asks a visitor to take a leap of faith that most people simply won't take when a competitor's site makes it easy to trust them instead.
A surprising number of small business sites were designed for a desktop screen first and never properly adapted for mobile. Buttons that are too small to tap, text that requires zooming, and menus that don't work on a touchscreen all quietly push mobile visitors away.