SEO
Every SEO agency in Orlando will tell you they get results. Almost none of them will show you exactly how. That gap between the promise and the proof is where most local businesses get burned, so before you hire anyone, it helps to know what a real SEO process actually looks like.
A real SEO agency looks at your site and your Google presence before they tell you what's wrong with it. If someone quotes you a price before they've actually opened your website, they're selling a package, not a plan built around your business.
A good audit covers three things: the technical health of your site, whether your Google Business Profile is set up correctly, and how your content compares to what's already ranking for the searches you care about. If an agency skips straight to a sales pitch, ask to see the audit first.
Nobody controls Google's algorithm, including the agency pitching you. Anyone who guarantees a specific ranking, a specific timeline, or a specific number of leads is either inexperienced or not being straight with you. What a reputable agency can guarantee is the work itself: the technical fixes, the content, and the local optimization that actually influence rankings over time.
A lot of agencies sell the relationship and outsource the execution. Ask directly who will be doing the technical work and the content writing, and whether that's the same person you're talking to now. A smaller, local agency where the person pitching you is the person doing the work tends to catch problems faster than a layered account management structure.
Look for an agency that audits before it pitches, shows you real work instead of vague promises, and is honest that SEO takes months, not days. That combination is rarer than it should be, which is exactly why it's worth taking the time to find it.